Download the new LightBear2/18/2024 "What we realized is that it’s not just legal drinking-aged people that are drinking our beer, but all the way up to 30- to 40-year-olds. "Traditionally, people think of us as college beer - and we’re graduating," Natty Light's Head of Marketing, Krystyn Stowe, told CNN. And that means adopting a more time-tested and mature look. With sales flat and younger drinkers flocking to options like lower-calorie beers or alternative alcoholic drinks like RTDs and hard seltzers, Natty Light is aiming to appeal more to middle-aged drinkers looking for a good, cheap beer. And while many of us love a retro rebrand just for nostalgia's sake, Natural Light has a more shrewd reason for making the change. In a permanent rebrand, Natty Light has done away with the silver, red and blue branding that's burned into the brains of millennials and is returning its beer cans to the classic look that first appeared on its cans in 1979 (the brand itself, which was Anheuser-Busch's first light beer, debuted in 1977). My New Light Beer of Choice Has No Alcohol
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